Google Search Is Dying | Dkb
If you’ve tried to search for a recipe or product review recently, I don’t need to tell you that Google search results have gone to shit. You would have already noticed that the first few non-ad results are SEO optimized sites filled with affiliate links and ads.
Why are people searching Reddit specifically? The short answer is that Google search results are clearly dying. The long answer is that most of the web has become too inauthentic to trust.
Reddit is currently the most popular search engine. The only people who don’t know that are the team at Reddit, who can’t be bothered to build a decent search interface. So instead we resort to using Google, and appending the word “reddit” to the end of our queries.
It is obvious that serving ads creates misaligned incentives for search engines. The founders of Google pointed this out themselves when they were just getting started.
There’s a fun conspiracy theory that popped up recently called the Dead Internet Theory. The claim is basically that most of the internet is bots. There aren’t real people here anymore.
TLDR: Large proportions of the supposedly human-produced content on the internet are actually generated by artificial intelligence networks in conjunction with paid secret media influencers in order to manufacture consumers for an increasing range of newly-normalised cultural products.